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SHOW ME THE MONEY! Your clients want you to attend this FREE webcast!

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Six things you should be doing (right now) to help your clients keep their business afloat!

Free!

This one hour webcast will show you how to maximize your clients’ cash flow, and at the same time improve your own using performance measurement techniques.

Check out the press release on this webcast here!

Learn how to…

1. Identify cost savings

2. Uncover hidden assets

3. Develop better pricing strategies

4. Strengthen credit policies

5. Review Service/Product mix

6. Dial in on ideal customer profile

Click Session Date to Register

September 22, 2010

This session is 9-10am (pacific)

www.SocialCPAs.com is helping the accounting profession understand Social Networking

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Barry MacQuarrie and His team have developed a blog dedicated to helping the accounting profession understand and better utilize the social networking tools available to them. A must read for Passionate Accountants!

Click here to check out www.SocialCPAs.com!

Passion for the numbers

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It’s no fun to be passionate about something if no one has a clue what you are talking about. It’s like that with math for many people and it’s like that with accounting for most people. Just try starting a conversation that has anything to do with either subject if you want to clear a room.

People just don’t understand why we accountants get so excited about positive operating cash, why a healthy return on assets can make us turn somersaults, and why it takes more than positive net income to get us to celebrate.

But we’re accountants. It’s not really about the numbers. It’s about the story they tell us about a business. And it’s about all of the people who do the work to produce the numbers. It’s each one of the transactions that eventually debit and credit their way to becoming a financial statement.

For many passionate accountants, it has gotten easier to share our excitement with clients, thanks to a new tool from Mentor Plus. It’s called $COPE It! software, and it basically takes boring old financial statements and turns them into a video game. Well, without the prizes, pitfalls, and avatars. But it has moving parts. Now when I sit down with a business owner, I can show them how different actions will impact their results. I can show them how faster collections will add to their bank account, how more sales might not help them resolve a cash flow issue, and where to focus their attention. I can lead their teams to an understanding of how the pieces fit together, and show each person how their job impacts the financial outcomes of a business.

Many of the passionate accountants on this website are using this software or similar tools to enlighten their clients. Is your accountant looking beyond your numbers to the story they tell?

Raving Fans – a satisfied customer isn’t enough

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The E Myth – A must read for every business owner

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Attention Patrick Lencioni Fans!

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Business Development, Connections, and Other Topics

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Leadership

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Emotional & Social Intelligence

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CRUSH IT! by Gary Vaynerchuck

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This is the book that inspired passionate accountants to tell their story. This website is their vehicle.
Click below to hear Gary’s Story
Gary Vaynerchuck “Do What You Want to Do – No Excuses” a TED talk that will help you tap into your passion.